Initial stage:

1. Read truckload of reports and articles
2. Read somemore
3. Form an opinion about what you have read (optional)
4. If opinion in 3 doesn't put company in a good position, go to step 5
5. Change your opinion
6. Pull out evidence from truckload to support opinion "formed" in 5
7. If data challenges opinion in 5, use pretty words to replace those gloomy, depressing ones. Otherwise, draw flowers
8. All else fail, burn those data
9. Google profusely to find data which you need (which most likely does not and will never exist)
10. Significant time has passed, another truckload of updates have emerged from analysts, journalists, competitors, conferences, talks....
11. Continue from step 6
12. Continue process till cows come home OR reaching brink of insanity OR presentation/report is due OR found something more interesting and/or meaningful to do like counting the specks of dust on laptop screen

Vetting stage:

1. When points are short - "please eleborate more, I don't see the link clearly"
2. When points are long - "please cut down on the number of words"
3. When certain points are not included - "please include this, that, and that also, ya this too.."
4. When points are added in - "I think you can take this out, it's not that important"
5. Continue process until the presentation/report becomes how the person vetting imagines it to be in the first freaking place but just can't be bothered to do themselves

In short,

• you can only have 1 opinion - good
• you can do everything in anyway you want, as long as the final results look exactly like how it was intended to be all along

What I have learnt:

• Presentors should just do their own presentations
• I have yet to find anything I rather not do compared to this